The study published in 'Mammal Review Journal' found that more attention was given to cuter animals, such as Kangaroos and Kolas, to be saved from extinction. Meanwhile 'uglier' species were being ignored.
The study cites bats and rodents being particularly ignored in being saved, and in being given publicity and attention.
The study found that those animals most need of protection, animals such as bats, rodents, amphibians and ocean creatures, are more in danger of becoming extinct.
There is light at the end of the tunnel for these species. The 'Ugly Animal Preservation Society' is working on protecting 'ugly' animals, and saving them.
This study shows that we need to have a different approach to wildlife conservation, one which does not save species because they are appealing to humans. But rather one in which animals are saved because they have a right to live.